The PRAcom Process

To begin, we review your website, current publications, and other communications in order to understand your existing brand and intended audiences. Often, we visit on-site with students, faculty, administrators, staff, and other key players to learn what sets you apart from your peers and others. We combine what we discover with trends and forecasts to get a complete picture.

The most powerful communication happens when verbal messages are combined with supporting visual images. Together with your input, we create your customized look tailored specifically to your needs and reflecting your story. At PRAcom, we provide distinctive design communication that sets you apart from your competitors and calls your audience to action.

Whether it is composed of traditional print, web products or social media, we engineer just the right mix of communications to engage your audiences in the most efficient and powerful way. Rest assured your specific brand story will reach the eyes and ears of those who you rely on to keep your school or programs vital: parents and their students, alumni or donors.

Whether it is composed of traditional print, web products or social media, we engineer just the right mix of communications to engage your audiences in the most efficient and powerful way. Rest assured your specific brand story will reach the eyes and ears of those who you rely on to keep your school or programs vital: parents and their students, alumni or donors.

Our Storytellers

Bryan Peterson

Principal & Lead Creative

 

Bryan’s work has been recognized nationally for achievements in corporate and education communications, and has appeared regularly in leading design publications. His best-selling book, Design Basics for Creative Results, is a design textbook used by college campuses across the nation.

Scott Ray

Principal & Lead Creative

 

Scott joined the company in 1986 and was named partner in 1994. He has served as lead creative for educational institutions and Fortune 500 company clients nationwide for the past 30 years. Additionally, his work has consistently been featured in design competitions and publications nationwide.

Joanne Anderson

Principal & Lead Strategist

 

Joanne has developed successful communications strategies for educational institutions, nonprofits, and businesses. Her experience working closely with senior leaders, governance and advisory boards, and key stakeholders gives her a clear vision of how to use communications to ensure institutional success.

Carl Peterson

Web Designer & Front-end Developer

 

In addition to designing websites, Carl also implements sites in HTML/CSS/JavaScript and develops online campaigns across a variety of platforms, including HTML email. He has a good understanding of how backend web development is carried out, and is skilled at communicating and working with our web development partners.